SnapChat allows users to create and use their own custom lenses

As you know, users can design their own Snape lenses, but so far it has not been for everyone to use. As with the basic application lenses, from the end of this month users will be able to view and use lenses developed by other users through Lens Studio.

Snape Chat has launched the Lens Studio since mid-December so that any user can design their own lens and provided users with templates and tools to facilitate design.


The aim of the move is to increase the user interaction by acquiring completely new lenses and not far from the basic application lenses.

Of course, because there are too many lenses designed by users, the beginning will be very limited as a number of designers choose and adopt their lenses as their names clearly indicate.

It is worth noting that there are more than 30,000 applications for lenses designed by Snape users and approved lenses have received more than one billion impressions.

It is clear that this move to encourage designers and artists to design distinctive lenses that will re-gain the attention of users who left SnapeChat to Instagram, will succeed?