Google acquires the famous GIF photo platform Tenor

Tenor has keyboard applications on various platforms, as well as a GIF platform on which Google's Gboard is built, as well as Facebook.

With the spread of IM applications and social networking applications, people began looking for ways to express their feelings and emotions in non-letters and words. The beginning was with emoticons, and GIFs were popular, which encouraged companies like Google to adopt this trend.

Google today announced that it has acquired Tenor, which has keyboards on all platforms, as well as the Google GIF platform on Facebook, as well as Facebook.

Google said in a blog posting that the acquisition was intended to help develop the image search engine and better reflect what people are looking for today - especially GIF files.

"When we started Google Images, we focused on making it easy to find photos and photos across the web. But as the web evolves and mobile devices change the way people search, the way people use Google Images has changed too. "

"Most people now use Google Images to find more information about a topic, to help them communicate and express themselves - for example, millions of searches are focused on GIF files every day."

Google said Tenor will remain a separate brand and will operate independently, especially since Tenor runs a number of GIF search features in applications such as Samsung and WAASAB, and has a number of media partnerships with large film studios and television channels.

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