Facebook Messenger launches a tool for enhanced reality and immediacy translation

Facebook announced today the development of new tools for trademarks and ordinary users on the platform to raise the efficiency of the work, such as the ability of brands to use the enhanced reality of the presentation of their products, and the launch of interpretation on the basis of smart assistant M.
The enhanced reality feature in Messenger:
With this feature, large and small companies can take advantage of the Camera Effects Platform to support their products with ease-enhanced reality, making both virtual and physical worlds closer to one another. So when someone interacts with your business at MSN Messenger you can ask them to open the camera that will support the new enhanced effects and filters to show the product in an attractive way or see how it looks at home if it is a piece of furniture or decor, or how it will look before you buy it if the product is a piece Clothes.

Integrating the effects of enhanced reality into Messenger messages will help solve real problems for people who shop online.

Facebook has also announced that many companies will use this feature in their product offering immediately after launch: ASUS, Kia, Nike and Sephora. For example, Asus will use this feature to showcase its new phones to provide a deeper look at the phone's features and functionality.

"Video messaging has proven to be a powerful way for people to communicate with each other," said David Marcus, vice president of messaging products at Facebook. In just 2017, people shared more than 500 billion emoji emoji (nearly 1.7 billion daily) and 18 billion GIFs in the Messenger application. We're excited to see how this new feature will strengthen the links between the people and brands they love to deliver better results on a larger scale. "

The interpretation feature is based on the Smart Assistant M "M Translation"
This feature will provide instant translation for buyers and sellers on the market or the so-called Marketplace on Facebook to be able to communicate across different languages ​​with the suggestions of Smart Assistant M for translation. Now when people connected through the Marketplace receive a message in a different language than their default language in Messenger, Smart Assistant M asks them if they want to translate the message. Translation from English to Spanish (and vice versa) will be available in the US market talks.

"We are planning to develop this feature as we will gradually introduce it to people using the Messenger application in the United States in the coming weeks and as we continue to improve the translation experience in Messenger we will launch this functionality in other languages ​​in multiple countries," said David Marcus.