Facebook wants to use artificial intelligence to sell expected user behavior to advertisers

We've seen how artificial intelligence can be used in useful ways, but according to a recent report from The Intercept, Facebook seems to be using artificial intelligence for things that are never useful. The world's most popular social network seems to want to take advantage of artificial intelligence technology to predict behavior Users, and then sell the predicted user behavior to advertisers.
Because companies like Facebook and Google use targeted ads by relying on your search history, likes, and interactions, advertisers will be able to formulate specific ads that may be of interest to the user. But according to the new report from The Intercept, he says he got a confidential Facebook document about using artificial intelligence to predict how users behave and then sell those expectations to advertisers who may be able to stay ahead of users when it comes to marketing Products.

For example, the document revealed how Facebook could scan its entire user base and look for "vulnerable" individuals to move from one brand to another. Based on this prediction, advertisers can then be more aggressive with their ads and promotions for that particular user in an attempt to get them to stay with the brand.

After the privacy scandal in which Facebook is now involved, the discovery, if it turns out to be true, will make matters more complicated for the company. The latter has lost the trust of millions of its customers around the world.