Publishers on SnapeChat have received more than $100 million from ads in 2017

Snap Inc confirmed that it paid publishers to apply Snape Chat more than 100 million US dollars in 2017, thanks to the proceeds of advertising received.

SNAP collaborates primarily with a group of agencies to publish its content within the Discover Discover tab, which has become the general section of the new design, and is based on the revenue sharing model of advertising with publishers.



Snape data improved significantly in 2017, reaching $ 58 million in 2016 and only $ 10 million in 2015, which means that publishers may give the app a new opportunity to create its own content and earn financial returns, just like in other social networking applications.