How does the automatic ad blocker work on Google Chrome?

As of February 15, Google has enabled ad blocking on the Chrome browser, where ad filtering is designed on its browser by eliminating the most annoying ads on the web and prompting website owners to stop using them.

Google does not plan to block all ads from the Chrome browser, it focuses on ads that are considered bad using the criteria of the alliance.

Google will target full-page ads, ads with automated audio and video, and flash ads, which we hope will reduce these annoying ads on the web.

Google also revealed which ads would be blocked, as well as how the company was notified to site owners about how the browser would work.

Desktop
Google plans to block pop-up ads, large ad ads, and auto-served video ads using audio and ads that appear on a site where a countdown is prohibited before uploading content.

Smart phones
Google further blocks smartphone ads, pop-up ads filtering, ads served before "with or without countdown" content, automatic audio video ads, large ad ads, flash ads, full screen and scroll over ads, and heavy ads In particular.

Google allows most ads to be controlled by the site owner. The company also takes a three-step process by addressing bad ads by evaluating sites, reporting sites, and allowing sites to correct issues before the ban.

Google evaluates sites based on the Better Ads standards, then evaluates them as passing, warning, or failing. Website owners can access these assessments using the API, and sites can be reviewed after bad ads are processed.

If there are a large number of violations caused by the site, and the site ignores Google's notification of these violations, Chrome will begin blocking ads on the site after 30 days.

The ad blocker will appear in the Chrome address bar on your desktop along the same pop-up blocker, and a small message at the bottom of the screen on your smartphone will indicate that ads are blocked on a site.

Both desktop users and smartphone users will have the option to allow ads that are automatically blocked on a website. Google says the goal of the ad blocker is to improve web ads, and that 42 percent of sites that fail in the Better Ads standards have solved their problems Already.

Once the ads are blocked in Chrome, they will be filtered at the network level to prevent them from being uploaded at all. Chrome's ad ban is likely to face criticism from advertisers and publishers, but if it achieves its goal of improving web ad standards, it will be good for the entire industry.